April 6, 2018
Children's book series "Pinkalicious" is launching a custom-themed cupcake at Crumbs Bake Shop this August.
The Pinkalicious cupcake will be available from August to December at all U.S. Crumbs bakeries. The offering will be supported with signage, in-store and online promotions and a consumer PR campaign. The Joester Loria Group brokered the deal.
HarperCollins' "Pinkalicious" series by Victoria and Elizabeth Kann has sold more than 1 million copies in its first three years in the market. This fall, the property will inspire a variety of merchandise, including dolls, toys, dress-up, games, puzzles and apparel.
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