The Pinkalicious cupcake will be available from August to December at all U.S. Crumbs bakeries. The offering will be supported with signage, in-store and online promotions and a consumer PR campaign. The Joester Loria Group brokered the deal.
HarperCollins' "Pinkalicious" series by Victoria and Elizabeth Kann has sold more than 1 million copies in its first three years in the market. This fall, the property will inspire a variety of merchandise, including dolls, toys, dress-up, games, puzzles and apparel.
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