The Pink Panther, one of MGM Consumer Products’ classic properties, continues to leave its paw print on people of all ages. Not only have Pink Panther products caught the attention of consumers, but they have caught the attention of the design industry, as the Communication Arts Design Annual has recognized MGM
Consumer Products for its new Pink Panther Style Guide. Recognizing the best design of the year, including integrated campaigns, motion graphics, posters, brochures, packaging, trademarks, corporate identity, annual reports, catalogs, letterhead, and signage, the Communication Arts Design Annual awarded the Pink Panther Style Guide top billing in the Identity Program category.

The Pink Panther Style Guide was designed to assist licensees in the creation of merchandise and contains five style programs geared at different age groups. Putting a fresh spin on Pink Panther’s retro charm, the programs incorporate art from the original cartoons and feature a playful “cat and mouse” theme. The guide demonstrates the way branding elements should come together, inspiring everyone to Think Pink.