The PGA of America and Turner Broadcasting’s Cartoon Network Enterprises have teamed up for PGA Authentic Jr., a line of children's apparel, which will debut at green-grass retailers in the U.S. in May.
The initial line will include shirts, outerwear, shorts, skorts and hats for boys and girls. Garb, a manufacturer of children’s golf apparel, created and will distribute the products, which were officially unveiled at the 59th PGA Merchandise Show in Orlando, Fla. this week.
"The PGA of America is thrilled to partner with Cartoon Network Enterprises to bring children nationwide some of the most dynamic new fashions in golf from Garb via the PGA Authentic Jr. line,” says PGA president Allen Wronowski. “By exploring new licensing and merchandising partnerships, we are able to deliver the sense of fun, enjoyment and excitement that the game of golf represents to kids everywhere through clothing that is young, vibrant and new.”
"The PGA of America is the marquee name in the game of golf, and we have an exciting opportunity to build a fun and engaging consumer products program for the youth market that embodies the core attributes of the Association,” says Pete Yoder, vice president of consumer products, CNE. "With a great partner in Garb, and strong creative execution of the apparel line, the debut of PGA Authentic Jr. is off to a fantastic start, and we look forward to building and expanding the line in the coming years.”
Photo: PGA Magazine