Pfizer and EatingWell Media Group, publisher of EatingWell magazine, have partnered for the “Pfizer's Lipitor For You Recipes 2 Go" mobile app. This marks the first time Pfizer has released a consumer mobile app for a prescription product in the U.S. The new app offers consumers a variety of resources to manage heart health and includes healthy recipes from EatingWell, a shopping list feature and tips on portion sizes and exercise.
The "Recipes 2 Go" app is available for free on the Apple iOS App Store and Google Play. Pfizer began working with EatingWell in 2009, licensing the brand's healthy recipes for the Lipitor My Heart Wise website.
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