Falic Fashion Group has been tapped by Perry Ellis International to create a fragrance under the Original Penguin by Munsingwear brand.
The deal covers men’s and women’s fragrances for distribution in the Americas, Europe, India and the Middle East. The men’s scent will launch in early 2011 in the U.S. and U.K., as well as 23 Original Penguin stores worldwide. The women’s fragrance debut will follow the men’s launch.
“We are very excited about the opportunity to extend the Original Penguin by Munsingwear brand to fragrances, an area where we believe Falic Group can create new products to attract a younger consumer and increase the lifestyle attraction of the brand,” says Oscar Feldenkreis, president and chief operating officer of Perry Ellis International.