Performance Brands Signs Raft of Deals

In the lead up to Brand Licensing Europe Oct. 16-18 in London, Performance Brands has a raft of deals to announce on behalf of its licensees. Performance Brands has signed a contract with Cabrini to license the brand in Europe, aiming to further develop a

April 6, 2018

Performance Brands has signed a contract with Cabrini to license the brand in Europe, aiming to further develop and expand the brand in the U.K. and globally. Cabrini is a brand that is inspired by “the fashion flair, success and profile of European football culture as it swept across the world.”

Performance Brands will extend Cabrini, focusing on its relevant sport and youth oriented opportunities.

Performance Brands has also inked a three-year deal between Winning Moves, owner of Top Trumps, and Penguin Children’s Books to publish up to four non-fiction activity titles per year.

Each book will focus on a particular topic from the Top Trumps gaming cards range. The books will have facts, stats and activities and sold with an exclusive Top Trumps pack.

Finally, Performance Brands has signed on to represent the R. F. Scott name and archive material for licensing.

Captain Robert Falcon Scott dedicated much of his life to scientific exploration of the Antarctic region, with his work paving the

way for modern science and international cooperation.

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