Dutch luxury car brand Spyker has selected Performance Brands to manage its licensing program. The agency has also hired Iain Parker as international manager.Performance Brands will develop a licensing program for Spyker in categories, including apparel,

April 6, 2018

1 Min Read

Dutch luxury car brand Spyker has selected Performance Brands to manage its licensing program. The agency has also hired Iain Parker as international manager.

Performance Brands will develop a licensing program for Spyker in categories, including apparel, fashion accessories and luggage. Spyker's current partners include Macgregor for apparel and TW Steel for watches.

Meanwhile, Performance Brands has appointed Iain Parker to international manager. Prior to joining, he was chief executive officer of Thomas & Thomas, a U.S. outdoor company based in Boston, Mass. Parker's career spans more than 20 year in the branded sports, fashion and lifestyle markets. He has also worked at Mizuno and Ellesse, and was owner and managing director of Animal, a surf lifestyle company.

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