Pepsi Named Official Sponsor of The X Factor

Fox, Syco Television and FremantleMedia North America announced Pepsi as exclusive beverage sponsor of “The X Factor,” the award-winning show created and executive-produced by Simon Cowell that makes its U.S. debut in the fall on Fox. The sponsorship includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.