"Michael Jackson will always be the King of Pop, and his music has always inspired fans and artists alike,” says Frank Cooper, chief marketing officer, global consumer engagement, PepsiCo. “But, this partnership goes beyond nostalgia and will engage with consumers all around the world with iconic imagery on more than one billion Pepsi cans, digital content and epic, live events, so that they can continue to connect with Jackson's music and honor his legendary impact on entertainment."
China and the U.S. are among the first Pepsi
In addition to the special edition cans, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of Michael Jackson music from the “Bad” album.
"We are thrilled to bring Michael and Pepsi back together, as they were in 1988, to celebrate the 25th anniversary of the ‘Bad’ album and tour and to put Michael on one billion Pepsi cans–perhaps a Guinness record," says John Branca and John McClain, co-executors of the Estate of Michael Jackson. "We're excited to see it all come to life."
Michael Jackson starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi New Generation campaign.
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