“We are very excited to add Pepsi to our expansive portfolio of licensed products,” said Steve & Barry’s chief partnership officer Howard Schacter. “Pepsi is a globally recognized super-brand that will widely appeal to our costumers nationwide.”
There are over 270 Steve & Barry’s stores in 38 states, with plans to open an additional 70 locations this year.
The Joester Loria Group represented Pepsi-Cola North America in the licensing arrangement. Financial terms were not disclosed.
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