Entertainment One and Paultons Park announced the opening of the Peppa Pig World theme park attraction in New Forrest, Hampshire, U.K., April 8.
Set across three and a half acres, Peppa Pig World features seven Peppa Pig themed rides. In addition to the rides, several key buildings featured in the show have been built to create the impression that children have stepped into Peppa’s world.
To support the opening, eOne will launch a “Peppa Pig Potato City” DVD, which features an episode set in a theme park and a behind the scenes featurette on the making of Peppa Pig World. The DVD will hit stores April 18. In addition, P2 Games will release a new Nintendo DS videogame Peppa Pig: Theme Park Fun March 25.
“The opening of the world’s first permanent Peppa Pig attraction is testament to the incredible the journey the brand has taken over the last seven years,” says Andrew Carley, head of licensing at Entertainment One. “Our congratulations to Paultons Park who have created a truly remarkable attraction that will give fans of Peppa Pig and families with young children an unforgettable day out.”