April 6, 2018
Big Balloon’s first line of storybooks debuted last week, and all other categories, including toys and additional books from Big Balloon, will hit retail in September.
The retail rollout will be supported by a dedicated Dutch website for Peppa Pig, which will go live this spring, as well as a Peppa Pig app and character meet-and-greets at the Boeken Theater.
“There has been great enthusiasm for Peppa Pig in Benelux and as a result we have a fantastic roster of licensees across a number of key categories,” says Ami Dieckman, licensing manager, international, eOne. “This means that there will be a really strong range of licensedmerchandise to create maximum impact when it launches at retail this year.”
“Peppa Pig” airs on Nickelodeon in the Benelux region.
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