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Penguin U.K. Snaps up Skylanders

Penguin U.K. Snaps up Skylanders
Penguin Children’s Books U.K. has signed Activision Publishing for a series of books and apps based on "Skylanders Spyro’s Adventure," which was the best-selling kid’s video game of 2011, according to NPD.Penguin Children&rsquo

Penguin Children’s Books U.K. has signed Activision Publishing for a series of books and apps based on "Skylanders Spyro’s Adventure," which was the best-selling kid’s video game of 2011, according to NPD.

Penguin Children’s Books will publish five titles under its media and entertainment imprint this spring, with the first title debuting as an e-book. The Doomsday Quest will be available in April. The physical Doomsday Man title will publish in October, along with Master Eon’s Official Guide, Magic & Tech Handbook and a sticker book.

“Skylanders Spyro’s Adventure is such an innovative and exciting brand for kids aged six and older as it has everything a kid could wish for–mythical worlds, collectible figurines, portal masters and the opportunity to be a hero," says Eric Huang, publishing director, media and Entertainment, Penguin Children’s Books. "Our publishing program aims to expand the Skylanders universe and helps position the brand as the No. 1 boy brand of 2012.”

"Since the debut of ‘Skylanders Spyro’s Adventure’ this fall, kids have embraced the loveable characters and the magical storyline," says Ashley Maidy, head of global licensing and partnerships, Activision Publishing. "We are thrilled to partner with Penguin and look forward to creating books that showcase the characters and their unique personalities in stories that will delight kids all over the world."

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