Penguin’s imprint, Ladybird, is to publish tie-in formats, including activity books and annuals for the LEGO Atlantis brand.

The first books will launch in July. Ladybird intends to replicate the play experience of LEGO Atlantis, where teams of explorers set out to uncover underwater secrets.

“Ladybird and LEGO Group share so many brand attributes: both are trusted by parents, both are teacher-approved and both are loved by children,” says Eric Huang, category publisher for brands and licensing, Penguin U.K.