The new toy line will initially consist of more than 20 individual wooden toys for preschoolers across key toy categories. Highlights include the Sounds of the World rhythm set, puzzle play sets, exploration blocks and three-layer puzzles.
In addition to the new toy line, the PBS Kids launched its online shop, which offers educational books, games, toys, DVDs and customizable apparel, backpacks, water bottles, room décor and birthday supplies.
The online store was developed with Brand-Xpand, and proceeds from the PBS Kids Shop will help fund free, educational PBS Kids programming for all children.
“We’re excited to extend the educational benefits of PBS Kids programming to a new platform,” says Lesli Rotenberg, senior vice president
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