Payless ShoeSource launched its teen brand Brash, a line of footwear, accessories and beauty items for girls, in partnership with musical artist Sierra Kusterbeck, lead singer of VersaEmerge. The line will hit Payless stores in August.
Kusterbeck will serve as the Brash Girl spokesperson for the exclusive Payless brand. The line will include footwear, handbags, jewelry, hair accessories and beauty products, including fragrances and makeup.
"Brash helps us complete our teen brand portfolio with a wide array of affordable on-trend shoe, accessory and beauty items for the spontaneous and playful teen shopper who wants to stand out from the crowd and experiment and invent her own independent style," says LuAnn Via, chief executive officer of Payless. "Kusterbeck is a Brash Girl and she embodies the brand's personality -- she has a unique tough-yet-girlie style, is tremendously creative with her music and fashion and is a perfect picture of Brash style."
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