April 6, 2018
Payless ShoeSource announced a partnership with Colombian fashion designer Silvia Tcherassi to create the latest Payless label, “Silvia Tcherassi for Payless.” The collection will be available in May.
"Colombia has been an important market for Payless since we opened our first stores in the country more than three years ago,” says LuAnn Via, chief executive officer of Payless ShoeSource. “In Colombia we have found an inspiring and influential fashion industry, vibrant fashion-forward customers who appreciate Payless and all we have to offer, and Silvia, our latest design talent who will join us in our mission
to democratize fashion with her international flare, innovative designs and sophisticated style."
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