Pattni Imaginations has inked a deal for its Match Stars range of football action figures for distribution across Latin America. The company signed Funky Toy, a top Mexican distributor with connections to retailers including Walmart.
The new agreement will see the Manchester United and FC Barcelona lines launched in the Mexican market, followed by distribution across the rest of Latin America, with the potential for the range to extend into the US.
Agreements for additional Match Stars lines have been signed, including Arsenal FC, Chelsea FC, Liverpool FC, Manchester United and FC Barcelona. The teams will be closely replicated with star players such as Frank Lampard, Wayne Rooney, Andy Carroll and Lionel Messi.
“This is a massive new deal for us,” says Mayur Pattni, managing director of Pattni Imaginations. “We have already established significant interest in Match Stars in the U.K., so international expansion was the next step and to have secured this agreement in a part of the world that’s absolutely football-crazy is a significant achievement and a sign of things to come!"