Pattni Imaginations signed a deal with Rocket Licensing to launch a Rocky action figure. Pattni's new action figure features "The Italian Stallion" in full boxing gear with movable head, shoulders, arms, waist, legs, knees and ankles.   

The deal is Pattni's first foray outside the world of football; it already has a Match Stars range of action figures launching next year, dressed in the strips Arsenal FC, Chelsea FC, Liverpool FC, Manchester United and FC Barcelona.