Parigi Enterprises, a subsidiary of children’s branded apparel company Parigi Group, has purchased a portion of the Hartstrings brand and name assets and assumed the leases of 23 retail outlet stores. (Acquisition does not include The Little Maven by Tori Spelling line.)
Hartstrings was founded in 1979 as an upscale girl’s lifestyle brand, Hartstrings Boys followed in 1986. In 1997, kc parker was introduced for girls 8-12-years-old.
Hartstrings Boys will be re-launched in spring 2012 under the name Kitestrings.
“For over 30 years the Hartstrings Brand and dedicated people behind it have carefully crafted timeless memories through their distinctive traditional product and have cultivated an impressive loyal consumer base through the generations,” says Marco Srour, president of Parigi Group. “It is with great pride that we preserve the Hartstrings brand legacy to celebrate the gift of children.”