Paramount Pictures unveiled its promotional partners for its remake of the 1980s classic Footloose. They include HSN, Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foot Petals.
HSN will host a 24-hour Footloose themed event Wed., Oct. 12 across all of HSN's platforms. The event will showcase designer footwear brands and other merchandise, including a version of the film's red cowboy boots from Steven by Steve Madden. Movie branded merchandise and the movie soundtrack will also be part of the HSN Footloose sales offering.
Foot Petals has created special edition Footloose-inspired shoe cushions which will be sold exclusively on HSN, in-store at Dillard's and online at zappos.com. Footloose branding will appear on in-store displays and on-pack messaging.
P&G's Herbal Essences shampoos and conditioners will launch a national "Get the Look" campaign inspired by the movie that includes advertorials in major magazines, a free-standing insert, online media and sponsorship of a UGC dance video contest.