April 6, 2018
Paramount Pictures unveiled its promotional partners for its remake of the 1980s classic
Footloose.
They include HSN, Herbal Essences, Greyhound, Bootbarn, Salon Perfect, Walgreens and Foot Petals.
Foot Petals has created special edition Footloose-inspired shoe cushions which will be sold exclusively on HSN, in-store at Dillard's and online at zappos.com.
Footloose
branding will appear on in-store displays and on-pack messaging.
P&G's Herbal Essences shampoos and conditioners will launch a national "Get the Look" campaign inspired by the movie that includes advertorials in major magazines, a free-standing insert, online media and sponsorship of a
UGC dance video contest.
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