Paramount Home Entertainment will give Redbox Automated Retail access to its DVD and Blu-ray titles to rent at Redbox’s approximately 22,000 kiosk locations on the same day they are released in the sell-through market. PHE made the decision following the results from a 10-month analysis of DVD sell-through and rental performance.

"After analyzing the data from our test period we have concluded that Redbox day-and-date rental activity has had minimal impact on our DVD sales," says Dennis Maguire, worldwide president of Paramount Home Entertainment. "By granting Redbox day-and-date availability we are allowing the consumer a choice of how to consume our movies while maximizing the profitability of our releases in the home entertainment window."