International Film Group (IFG) was named the exclusive Australian licensing and merchandising agent for Paramount Licensing, and will represent Paramount’s extensive library of films including classic titles such as Grease, Breakfast at Tiffany&r

April 6, 2018

1 Min Read

International Film Group (IFG) was named the exclusive Australian licensing and merchandising agent for Paramount Licensing, and will represent Paramount’s extensive library of films including classic titles such as Grease, Breakfast at Tiffany’s, and The Godfather, and upcoming releases including The Spiderwick Chronicles, the new Mike Myers franchise The Love Guru, Gurinder Chadha’s Angus, Thongs and Full Frontal Snogging, and the film adaptation of the popular children’s novel Hotel for Dogs.

Under the agreement, IFG will be the Australian arm of Paramount Licensing’s international network of representatives, which was designed to stage multi-pronged licensing campaigns to capitalize upon Paramount’s portfolio of legendary films and broad range of releases. Paramount’s licensing programs extend across a broad range of categories, including publishing, film-clip licensing (including advertising and promotional campaigns), and merchandise ranging from all hard and soft goods, categories including toys and games, apparel, accessories, collectibles, stationery, and packaged goods.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like