Panini Debuts World Cup Stickers in the U.S.

The team USA stickers feature players such as Landon Donovan, Clint Dempsey, DaMarcus Beasley and Tim Howard. The collection also includes sticker albums. As part of the launch, Panini is distributing more than 1.75 million free FIFA World Cup sticker album starter packs in the U.S., specifically targeting MLS soccer games and youth clinics.

"Every four years the world gathers for one of the world's most exciting sporting events, the FIFA World Cup," says Mark Warsop, chief executive officer of Panini America. For forty years, Panini has been a part of that excitement, creating memories for parents and new joy for children as they collect and support their national teams with the official FIFA World Cup Sticker Collection. The FIFA World Cup sticker collection sells more packets globally than any other collectible, and we are very pleased to bring this excitement to the U.S."