The range, which features 560 stickers, is rolling out to retailers such as Walmart, Target and Toys"R"Us, as well as at NFL.com. In support of the launch, Panini America is distributing more than 20,000 NFL sticker albums to Pop Warner programs nationwide. In addition, the company has partnered with
The Boston Globe
to introduce the collection through a sticker album insert in two upcoming editions of the newspaper.
"Collecting and trading stickers is the basis of the global Panini brand," says Mark Warsop, Panini America's chief executive officer
"We are very excited to launch our first officially licensed NFL sticker collection and hope that sticker collecting will become a favorite pastime of sports fans and families across the U.S., as well."
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