Namco Bandai Games, 41 Entertainment and Arad Productions have appointed several new licensing agents for U.S. licensing and promotional efforts for the upcoming Pac-Man TV series property, slated to air on Disney XD in fall 2013.
Striker Entertainment, led by Marc Mostman and Russell Binder, will be charged with securing licensees in the key categories of apparel, accessories, footwear, health and beauty aids, oral care and publishing.
The CDM Company, headed by Mitch Junkins, will handle all consumer promotional efforts.
The 41e in-house team will retain all categories not specifically handled by Striker or CDM. 41e will manage the overall global licensing and merchandising program and has already granted a number of key licenses.
“The master toy line from Bandai America and the new video game titles from Namco Bandai Games, the IP owner, are deep and very strong,” says Allen Bohbot, chief executive officer, 41e. “We are confident that the addition of Marc and Russell, as well as Mitch, and their respective teams, will do a great job helping us launch this exciting program in the United States.”
The new Pac-Man property will be represented at Licensing Expo June 12-14 in Las Vegas, Nev. at both the Striker booth and a special Pac-Man Meeting Room.