Oxford Limited, the licensor for the University of Oxford, has signed a deal with Lofty International for a collection of adult apparel and fashion accessories in Brazil.
This is the first deal for Oxford in Brazil, and was brokered by Supermarcas, Oxford’s agent for Latin America.
Lofty will launch the first Oxford lines, which will feature the University crest, as well as those of Oxford's colleges and sports clubs, this fall/winter. The two-year deal will also see Lofty develop fashion accessories categories such as bags, eyewear and watches.
"Apparel is a key category for the development of the Oxford consumer brand, and Lofty will be able to build on the designs and success of our established licenses in Korea, China and Japan to create the Oxford look for Brazil," says Chris Evans, managing director, Oxford Limited.