Oxford Limited, the licensor for the University of Oxford program, has confirmed that its new agent for India will be Bradford License India. Earlier this year, Oxford Limited signed Performance Brands to represent the Oxford brand in the U.K. and Europe.
“We at Bradford continue to witness the exciting and expanding nature of the Indian market," says Chitra S. Johri, vice president, Bradford License India. "Properties as powerful as Oxford will help pave the way for licensing to become an established business model throughout India. Bradford’s next step is to tap multiple product categories for Oxford especially apparel, educational toys, stationery, gifts & novelties, home linen and so on to draw possible synergies.”