Oxford Inks Eastern Europe Deals

Oxford Limited, the licensor for the University of Oxford, has signed back-to-school and stationery deals with Polish company St Majewski and Romanian firm SC Pigna, which will see University of Oxford product on sale in these territories for the first time. Performance Brands, Oxford’s agents for the U.K. and Europe, brokered the deals.

"Education is the University's core competence and back-to-school is a key area of relevance and focus for Oxford's brand licensing program," says Chris Evans, managing director of Oxford Limited. "Both St Majewski and SC Pigna already produce high quality licensed ranges and can demonstrate strong retail relationships in their home territories, which fit with our strategy and positioning of

the Oxford brand."