Oxford Goes Back to School in Spain

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MIPTV

Apr 12, 2021 to Apr 14, 2021

Oxford Limited, licensor for the University of Oxford, signed a deal with Spanish company Dis2 for back to school bags and stationery. The initial line of 10 designs will launch next year.

“The back to school category is a natural fit for the Oxford brand and a key category introduction, so we are delighted to welcome Dis2 as the latest licensee to join the program,” says Chris Evans, managing director of Oxford Limited. “We have already hosted the Dis2 team in Oxford and given them a snapshot of the heritage of the University, which will help them understand the DNA of the brand and the sheer breadth of assets available to them for product development.”