Bahoma Limited is also planning a collaboration with Oxford’s Botanic Garden.
The five-year deal was brokered by Global Icons, the University’s licensing agent.
The initial product lineup will feature a mix of branded and content-driven themes inspired by the historic University–such as college bops, hushed libraries, dreaming spires, misty mornings and college scarves. In addition, Bahoma is currently working on a collaboration with the University’s Botanic Garden.
Global Icons will showcase Oxford University during Brand Licensing Europe next week at stand N100.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.