April 6, 2018

National
Geographicwill showcase outdoor accessories, watches, and apparel at this year's show. Each collection has been field-tested by explorers, researchers, photographers, and writers as part of the company's "Gear on Assignment" program to ensure the products are authentic and functional. The newest addition to the company's licensing program, via an agreement with EganaGoldpfeil USA, is the
National Geographic
Explorer's Watch Collection for men, which made its U.S. debut at the JCK show in Las Vegas in June. The collection features seven separate lines and two stand-alone styles. The
National Geographic
Carabiner Tool, developed by
National Geographic
and Kershaw Knives, with the help of
National Geographic
filmmaker Brian Harvey, features a knife blade, flat- and Phillips-head screwdrivers, bottle opener, and carabiner.
National Geographic
also teamed up with Citiwell Optical on a collection of binoculars and telescopes, and LEKI USA, Inc., on a line of trekking poles available at outdoor specialty stores throughout the U.S. and Canada. Additionally, the company will highlight its collection of
National Geographic
men's outdoor apparel made by Block Industries. Features include lightweight materials, weatherproof technologies, and moisture-control fabrics, as well as organizer pockets and detachable compartments."From our perspective," explains
National Geographic
Senior Vice President of Licensing John Dumbacher, "the trend that seems to be more prevalent today than in the past is a blurring of the lines between products for the home, travel, and work. As different facets of people's lives interconnect, so, too, do the products, and people want products that transcend all of those areas." In essence, he notes, "great performance products now have become an everyday staple for people's lives." The
National Geographic
apparel collection will launch this fall at outdoor retailers, department stores, and specialty stores and also will be available through mail order. For the first time at Outdoor Retailer,
National Geographic
will present a sampling of its other licensed products. According to Dumbacher, "We will be able to present the entire licensing lifestyle of
National Geographic,
which provides retailers with a much clearer vision of our program." Jeep Consumer Products will roll out a new line of watches at Outdoor Retailer, manufactured and produced under license from DaimlerChrysler Corporation. The deal was brokered by The Joester Loria Group, Jeep's exclusive worldwide merchandising agency. Available this fall (suggested retails range from $100 to $250), the family of outdoor-inspired Jeep watches from Pevazi, Inc., will offer six different collections—Trail, Earth Colors, Outdoor, Sky, Retro, and Divers—and more than 100 models for men and women. Certain models will incorporate special functions such as chronographs, world timers, compasses, moon phases, dual time, alarms, aviation functions, and 12/24-hour time indicators. The line debuted at JCK in June. "Based on the response we had, we accomplished our goal of creating a unique lifestyle watch program for both men and women that encompasses the true essence of the Jeep brand," says Jeep Watches COO Frank Salzano. Woolrich will highlight its spring 2005 sportswear and outerwear collections for men and women. In terms of licensed product, the company will continue to sell gloves (Manzella Productions, Inc.) and slippers (Elan-Polo, Inc.) for immediate orders. Also on tap is a new hat line from F&M Hats.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.