OPI To Create "90210"-Inspired Shades

CBS Consumer Products has landed a deal with nail care manufacturer OPI to introduce a new polish line based on lead characters of The CW's "90210."90210 by OPI will feature three nail lacquer shades inspired by characters—Silver, called &

April 6, 2018

CBS Consumer Products has landed a deal with nail care manufacturer OPI to introduce a new polish line based on lead characters of The CW's "90210."

90210 by OPI will feature three nail lacquer shades inspired by characters—Silver, called "Queen of West Web-erly," Annie, called "Sweet as Annie-thing!" and Naomi, called "Pretty & Privileged." Consumers should expect the polishes to arrive in retailers in January.

The new "Beverly Hills, 90210" is produced by CBS Paramount Network Television and airs Tuesdays at 8 p.m. on The CW. In August, the new spin-off series also partnered with Li & Fung USA for juniors and girls sleepwear, loungewear, underwear, t-shirts, tops and fleece to be distributed by Giant, Briefly Stated and AME. FAB Starpoint was tagged for backpacks, bags and back-to-school stationery and Townley for nail products, cosmetics and accessories.

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