One Direction Gets Wired

Jazwares has entered into an agreement with Global Merchandising Services for the first line of consumer electronics featuring teen boy band One Direction. The line will include headphones, speakers, microphones, ear buds, walkie talkies, alarm clocks, bo

April 6, 2018

Jazwares has entered into an agreement with Global Merchandising Services for the first line of consumer electronics featuring teen boy band One Direction.

The line will include headphones, speakers, microphones, ear buds, walkie talkies, alarm clocks, boom boxes, a karaoke machine and more.

Products will hit shelves beginning this fall in the U.S., as well as at select retailers in Latin America, Ireland, Canada and the United Kingdom.

"With more than 3 million Twitter followers and a debut album that has gone gold and platinum across the globe, it’s clear that the guys from One Direction are superstars that tween and teen fans can’t get enough of,” says Laura Zebersky, executive vice president, sales, Jazwares. "We are thrilled to add One Direction to our portfolio, and look forward to developing our program with the band to bring personal and innovative electronics to their millions of fans.”

One Direction, which formed after auditioning for “The X Factor” in the U.K. in 2010, is the first

British/Irish group to enter U.S. charts at No. 1 with a debut album. The band has sold more than 2.7 million albums worldwide.

Global Merchandising Services represents worldwide merchandising rights for the band.

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