Olympics, Election Inspire Costumes

The National Retail Federation’s Top Costumes survey shows that while traditional costumes like vampires, zombies and witches will reign this Halloween, a large number of consumers are also considering election- and Olympics-inspired get-ups.The sur

April 6, 2018

Olympics, Election Inspire Costumes
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The National Retail Federation’s Top Costumes survey shows that while traditional costumes like vampires, zombies and witches will reign this Halloween, a large number of consumers are also considering election- and Olympics-inspired get-ups.

The survey, conducted by BigInsight, shows that more than 1 million adults and kids will dress as some type of athlete this year and 767,000 Halloween party-goers will don a political costume.  

“With nearly one in 10 celebrants taking their costume cues from current events, we’ll see plenty of Barack Obama and Mitt Romney look-alikes out and about for Halloween,” says Pam Goodfellow, consumer insights director, BigInsight.

Superheroes will also be popular, with characters like Batman and Spider-Man ranking in the top 10 for both children and adults.

Top Kid’s Costumes

  • Princess
    • Batman
      • Spider-Man
        • Witch
          • Disney Princess
            • Action/Superhero
              • Pirate
                • Vampire
                  • Zombie
                    • Ghost

                      Top Adult Costumes

                      • Witch
                        • Vampire
                          • Pirate
                            • Batman
                              • Zombie
                                • Vixen
                                  • Princess
                                    • Tied: Ghost, Nurse
                                      • Cat
                                        • Superman

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