Ideas at Work has announced a raft of new licensing deals in the U.K. and Asia for its preschool property Olly the Little White Van.
In Asia, new agency appointments will bring the brand to new categories, with EIM representing the brand in Indonesia and Asiana in South Korea.
In the U.K., Kiddy Rides launched a range of branded Olly ride-ons at retail outlets across the country in late 2012 and is planning to launch more throughout the year.
“We are thrilled that broadcasters and licensing partners around the world have taken Olly into their hearts. We are excited to further grow and build the licensing program globally in 2013 and continue to push the brand into new categories, particularly in the digital space, which we are set to announce in early 2013,” says Henry Becket, founder, Ideas at Work and creator, Olly the Little White Van.