Olly Drives into Augmented Reality

The new Olly app works as a remote control, allowing fans to “drive” the white van in real world settings like their bedroom, school or the street where they live.

“We know that children love great stories and great characters, whether it be through television, printed books or a touchscreen. The ‘Olly Augmented Reality’ app, which we think is the first for the preschool age, is a great way of engaging Olly fans and further expands our licensing and social media programs.”

The “Olly AR” app is available now for iOS devices worldwide in the Apple iTunes Store.