Old Navy is expanding its Techno World collection featuring clothing and accessories with built-in technology, as well as a wide range of technological gadgets.
The line is available in all Old Navy stores in the U.S. and Canada through the end of December.
Last year, Old Navy introduced the Techno Hoodie, and this year the company added the Techno Hat, both developed in partnership with HB3 Technology. Both garments feature machine washable earbuds and an input jack that connects with customers’ portable media devices.
New Techno World products include touch screen gloves, which allow wearers to use their smartphones; a frost-free laptop case; a “blinged-out” iPhone compatible case; and funky DiscoBall speakers.
In addition, Old Navy will introduce ThinkGeek on electronic rock guitar tees and electronic drum kit tees, which feature touch-sensitive technology that allow customers to literally play their shirts.
“We know that technology is at the top of our customers’ wish lists this holiday season,” says Michelle Wlazlo, senior vice president, adult merchandising and brand licensing, Old Navy. “From hoodies for your future rock star to earbuds for music lovers, Old Navy has something for everyone in the family.”