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Old Bay, Crab Source Partner for Frozen

Licensing agency Beanstalk has brokered a partnership joining McCormick & Company’s Old Bay brand and Crab Source for seasoned crab cakes. The frozen food range will debut at the 2012 Boston Seafood Show March 11-13.  “From the beginn

 “From the beginning, Old Bay has been linked to the region’s iconic seafood dish–the crab cake. Our secret recipe was just the right flavor to make them irresistible,” says Ben Flood, brand manager, Old Bay. “So naturally, we are excited that Old Bay’s legendary Chesapeake flavor will soon be featured in frozen crab cakes across supermarkets nationwide.”

The cakes are set to hit retail this fall and will be offered in a variety of sizes and flavors.

“As retailers continue to dedicate more shelf space to this growing category, Old Bay, the ultimate seafood companion, is the perfect brand to offer consumers innovative, restaurant-quality frozen seafood,” says Kevin Pearce, managing director, Crab Source. “Creative and passionate cooks will now be able to enjoy the Old Bay experience in a new way.”

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