NVCP Signs Deals Across Europe

The monthly lifestyle magazine reflects the local music channel's content and energy with interviews from global and local stars such as Pink, Benji Madden and Lily Allen, as well as offering fashion, beauty and trends.

In the Netherlands, NVCP Benelux's confectionery licensee with Verkade, with which it has a four-year partnership, has won the annual Innova Klassiek Award for its Dora the Explorer biscuits, first launched in 2004.

Meanwhile, the licensing program for Nickelodeon's show "Wonder Pets!" begins in March with the launch of a range of Fisher Price toys. This will be followed by Wii/DS games from 2K Play, toys from Martin Yaffe and David Halsall, books from Simon and Schuster, Ty Beanies, DVDs and apparel.

Much of the product will be supported by a TV advertising campaign. It is hoped that the new products will tap into the huge