April 6, 2018
The report found 35 percent of social network gamers are new to the entire gaming industry. Meanwhile, the gender split is fairly even with 47 percent males and 53 percent females playing games on social networks.
"This impacts both the time they spend with other types of gaming, as well as the amount of money they're spending on gaming," says Anita Frazier, industry analyst at The NPD Group. As more players are drawn into these games, the entire games industry is going to feel, and have to adjust to, the impact."
NPD's study also found that 10 percent of gamers have spent money for playtime and 11 percent say they are likely to make a purchase in the future.
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