NPD Predicts Where Consumers Will Spend Holiday Cash

Surveyed shoppers said they plan to purchase holiday gifts at the following retail channels: discount stores at 54 percent, online at 35 percent, national chains at 29 percent, department stores at 22 percent, toy stores at 20 percent, electronic stores at 19 percent, warehouse clubs at 17 percent, outlet stores at 16 percent, clothing specialty stores at 15 percent and off-price retailers at 13 percent.

"Forty-four percent of consumers told NPD they plan to look around for the best price and value before they buy, which could benefit online sales," says Marshal Cohen, NPD's chief industry analyst. "As consumers 'pre-search' by scouring websites for the best prices and deals, they will likely discover that shopping online offers not only competitive prices but a whole lot more convenience and they decide to buy online."

Other aspects that those surveyed said influence their shopping destination included convenience (47 percent), quality of products (42 percent) and free shipping (39 percent).