NPD Predicts More Sales at Holiday Crunch Time

With just days left until Christmas, The NPD Group is reporting that most retailers are happy with the holiday shopping season so far and many may offer additional sales for last minute spenders."The early pre-Thanksgiving blitz and continued doorbus

April 6, 2018

With just days left until Christmas, The NPD Group is reporting that most retailers are happy with the holiday shopping season so far and many may offer additional sales for last minute spenders.

"The early pre-Thanksgiving blitz and continued doorbuster deals and special sales throughout the holiday season have given retailers an early Christmas present," says Marshal Cohen, chief industry analyst for The NPD Group. "Better than expected sales and light inventory levels to wrestle with sets this week up for an action packed week culminating with Fantastic Friday. That is a day that may make Black Friday look like just another day in November."

NPD predicts that some retailers will begin promoting 50 percent off offers, while others may look to begin their post-Christmas sales early.

"Friday may even surprise some Last Minute Larry's with a present of 75 percent off on selected categories like outerwear and sweaters," adds Cohen.

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