Cookie Jar Entertainment and its licensing division, CPLG, have partnered with Nordstrom department stores to offer a range of Richard Scarry’s Busytown products. Beginning this month, all Nordstrom full-line stores and the retailer's website will feature an assortment of branded items.
Offerings include picture books from Random House; the Eye Found It! and Busy, Busy Airport board games from Wonder Forge; plush, play sets, vehicles and figure packs from The Bridge Direct; fashion tees for toddler boys from Mighty Fine; and The Busy World of Richard Scarry and Busytown Mysteries DVDs from Mill Creek Entertainment. A Lowly Worm plush with DVD and play set will be featured in the Nordstrom holiday catalog, which reaches two million Nordstrom customers nationwide.
"Richard Scarry's Busytown is a busy, busy brand," says Toper Taylor, Cookie Jar's president and chief operating officer. "We’ve leveraged the enormous success of the classic Richard Scarry picture books and our popular TV series, 'Busytown Mysteries,' which is the No. 1 Saturday morning network TV series among kids 2-5, into a beautiful selection of products at Nordstrom."