The latest toy range and product lines inspired by Chorion's preschool property Noddy in Toyland were showcased at this week's Brand Licensing Europe. The merchandise will hit retail in fall 2011.
The toy line, called Noddy Takes to the Air, includes an airport play set, fix-it-and-go truck, interconnecting play mats with vehicles and articulated figure sets with accessories. Product launches will also be seen in apparel, accessories and publishing.
"Noddy in Toyland" airs in more than 100 markets worldwide and is currently a top three show on Five's Milkshake in the U.K.
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