The toy line, called Noddy Takes to the Air, includes an airport play set, fix-it-and-go truck, interconnecting play mats with vehicles and articulated figure sets with accessories. Product launches will also be seen in apparel, accessories and publishing.
"Noddy in Toyland" airs in more than 100 markets worldwide and is currently a top three show on Five's Milkshake in the U.K.
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