Communications agency Peppercom and its experiential marketing division Peppercommotions have joined forces with Mirage Studios and 4Kids Entertainment to develop and execute the Teenage Mutant Ninja Turtles’ 25th Anniversary Shell-ebration. The

April 6, 2018

1 Min Read

Communications agency Peppercom and its experiential marketing division Peppercommotions have joined forces with Mirage Studios and 4Kids Entertainment to develop and execute the Teenage Mutant Ninja Turtles’ 25th Anniversary Shell-ebration. The team will create a year-long nationwide campaign—engaging new and established partners, audiences and media—for the official 2009 milestone of the iconic Teenage Mutant Ninja Turtles (TMNT) brand.

Mirage Studios, the independent American comic book company founded in 1983 by Turtles’ creators Peter Laird and Kevin Eastman, and 4Kids Entertainment, TMNT master licensing agent and co-producer of the current animated TMNT series which airs on its 4Kids TV branded program block on Fox, will work with Peppercom to engage Turtles fans in numerous events highlighting the history, spirit, and continuing popularity of the brand. The Shell-ebration will encompass a broad range of initiatives, experiential events, digital and viral interactivity and cause-related activities close to the Turtles’ hearts.

Throughout 2008 and 2009, the TMNT25 team will look to expand the brand’s reach through additional promotional and licensing partnerships and marketing activities. The Shell-ebration will also include an innovative communications program supporting nationwide tours, events and activities emblematic of the property.
 

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