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Nine West Signs Sneaker Deal

The Jones Group inked an exclusive agreement with Philip Simon Brands Group to create, produce, market and distribute a fashion sneaker collection under the Nine West brand. The partnership creates a brand extension, Nine West Original Sneakers, which inc

The partnership creates a brand extension, Nine West Original Sneakers, which incorporates a unique logo and distinct packaging for the high-end fashion sneakers. 

Under the agreement, the initial collection will be sold globally in department stores, specialty retailers and Nine West global retail stores; introduced at the Fashion Footwear Association of New York trade show in August; and launched next spring.

"The extension of Nine West into the hot, fashion athletic arena takes one of the world's premier footwear brands to an exciting, new level," says Richard Dickson, The Jones Group president and chief executive officer of branded businesses. "Nine West's partnership with the creative minds behind Philip Simon Brands Group comes fresh on the heels of other successful brand initiatives over the past year."

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