Nielsen Figures Reveal Gamestop’s In-Store TV Station Boosts Sales
Out-of-home marketing company Channel M released the results of a Nielsen Company study illustrating how its custom video advertising networks can drive substantial increases in retail sales. GameStop TV, a customized in-store network produced by GameS
April 6, 2018
top and Channel M, increased retail sales of advertised products available in GameStop by 19 to 36 percent in the locations where it was shown, according to the results of the Nielsen Company Pilot Study of GameStop’s Digital Network. The study also found that other products featured within the GameStop TV program and available at GameStop, also enjoyed an average sales increase of 20 percent.
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