top and Channel M, increased retail sales of advertised products available in GameStop by 19 to 36 percent in the locations where it was shown, according to the results of the Nielsen Company Pilot Study of GameStop’s Digital Network. The study also found that other products featured within the GameStop TV program and available at GameStop, also enjoyed an average sales increase of 20 percent.
According to the Nielsen results, 65 percent of all store visitors watch or listen to the in-store programming and 72 percent of the store’s audience are male customers between the ages of 12 and 34. The GameStop TV network includes more than 4,000 retail stores.
The Nielsen study also revealed that almost 90 percent of 12-34 year old customers find the topics and products featured in the program “interesting,” and 79 percent of viewers recalled one or more of the ads featured in the program. The study also found that GameStop TV viewers spent 52 percent more time in the store versus non-viewers.