EKSuccess Brands has been tapped by Nickelodeon Consumer Products for a line of character-branded supplies and easy-to-make-crafts for kids. The range hits this month exclusively at Michael's in the U.S.
The line for kids ages 3 to 12 features Dora the Explorer, SpongeBob SquarePants, Ni Hao, Kai-Ian and iCarly. The range, retailing from $1.49 to $29.99, includes more 50 products such as sewing and fashion crafts, activity and collecting books, room décor, jewelry kits and collectible stickers.
"Our partnership with EKSuccess Brands is a natural fit because we both strive to entertain kids and inspire their creativity," says Hal Snik, senior vice president of domestic licensing at Nickelodeon Consumer Products. "We're looking forward to translating the excitement of our popular Nick characters into a line of fun products."