Nickelodeon and Jay Franco and Sons inked an agreement for bedding, beach towels and decorative bath collections. The products will begin roll out at specialty and value retailers this spring.
Jay Franco will create products from Nickelodeon properties including Teenage Mutant Ninja Turtles, Winx Club, Dora the Explorer, SpongeBob SquarePants, Team Umizoomi and Victorious.
"We are thrilled to be working with Jay Franco and Sons to develop exciting product lines based on our newest boy property, Teenage Mutant Ninja Turtles, and our newest girl property, Winx Club," says Hal Snik, senior vice president, soft lines licensing, Nickelodeon Consumer Products. "This partnership also allows us to leverage Jay Franco’s relationships at specialty and department stores to introduce new products from our most popular Nickelodeon shows, including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi and Victorious."
"We believe that Teenage Mutant Ninja Turtles will be a very important boy brand that will allow us to offer exciting fresh products for TMNT fans of all ages," says Joseph A. Franco, vice president of Jay Franco and Sons. "We’re also looking forward to introducing a new line of products for girls based on the Winx Club."